Mundo Reader - A Spanish leader in tablets and e-readers
Mundo Reader, better known through their bq reader range , is a Spanish enterprise that produces tablets and e-readers (supplying Fnac, Casa del Libro and Movistar/Telefonica among others).
In just two years, from 2010 they have grown their sales figures from 5 million euros to an estimated 40 million in 2012, and they anticipate having sold 350,000 units by the end of the year. In the Spanish market they are only beaten into second place in their field by the iPad, and are indeed the biggest sellers of Android tablets within Spain.
One reason for their success has been the ability to offer fantastic price-quality ratios - they put on sale the first tablet to be sold in Spain for sub-100 euros. It has to be said that they achieve low costs (as with many operators in this field) by outsourcing manufacture and assembly to China. They also have a strong emphasis on customer satisfaction, and have a dedicated call centre located in Rivas-Vaciamadrid (Madrid), as well forum support and an online tv channel for help and advice. Given that, it's not surprising that they achieve a customer satisfaction rating of 95%.
Although it sells its products in Portugal, Argentina and Uruguay, the company is taking international expansion gradually. It realises that it has to work to improve the Spanish image abroad and demonstrate they have an advanced product range with a high customer satisfaction reputation. Their growth even in the home market is particularly impressive when you realise they are up against giants in their sector such as Samsung, HTC and Sony. Given their meteoric rise and concentration on quality and support so far, they must surely have an even brighter future. If you want to get an overview of one of their latest products, the Maxwell tablet, they have (in Spanish) an introductory video here.
You can also follow here the tweets timeline of Antonio Quirós a leading founder behind Mundo Reader.
Review of the BQ Kepler (in Spanish)