Social fashion e-Shop TheFabShoes gains funding deal
It's not often that a new eCommerce venture gets to be successful so soon, but it appears to be the case with The Fab shoes, who launched a curated social fashion e-shop earlier in 2012, and have now gained major funding.
The eFashion site The Fab Shoes will utilise a new capital injection of 1.4 million Euros to continue its expansion into 3 European countries Spain, France and Belgium. The main investors are Blumberg Capital and Kreos Capital.
According to their CEO and founder Pablo Sezfner "since our launch in March of 2012, 330,000 members have filled out our style questionnaire and now receive our monthly recommendations".
They use social networks to generate 30% of traffic, and are soon to launch smartphone and tablet apps for their site.
EDIT: 23 May 2013 - It is announced that TheFabShoes has been acquired by eCommerce giant JustFab. Enhorabuena!!